February 28, 2023

Mark your Calendars for the INBA St. Patrick’s Day Dinner

Mark your Calendars for the INBA St. Patrick’s Day Dinner

With a vision to become the #1 Global Software Solution for the Dairy Manufacturing Industry, we are beginning to implement our 2023 European expansion strategy, starting with the Netherlands at the INBA St. Patrick’s Day Dinner.

Over the last couple of months, the SoftTrace team have strived to generate a strong market entry plan with insights gained from completion of the Enter-the-Eurozone programme supported by Enterprise Ireland. Having successfully completed our market entry plan we now begin phase 2 – implementation. We are scaling our team as we prepare to enter the market, secure contracts and provide ongoing support to Dutch customers.


The Value behind Dutch Business Association

Lynn Harte, our Dairy Processing Technical and Compliance Manager will attend the Irish Netherlands Business Association St. Patrick’s Day Dinner on the 16th of March in the Sofitel Legend the Grand Amsterdam.

The INBA is a non-profit board run association with members spanning from international public companies to SME’s as well as semi-state organisations.

Connecting Irish and Dutch businesses with people in the Netherlands, the INBA dinner will allow SoftTrace to establish our presence in the market. At this time, we are looking to gain a better understanding of the market and more importantly the people we aim to help with our digital solutions. As SoftTrace take pride in actively listening tour customers wants and needs, the voice of the Dutch dairy manufacturers is important to us.

Did you know – there are 513 Irish companies with a presence in the Netherlands. Organisations such as the INBA make this possible. Attending events such as these as well as becoming members of Dutch business associations SoftTrace view Dutch business associations and industry events being key to establishing awareness and positioning in new markets.

To find out more about the INBA and the work they do, check out their website.


The Irish Advantage – 2023 is shaping up to be a successful year

2023 looks to be a promising year for SoftTrace with Dutch market entry, continued expansion into the UK and US as well as strategic system upgrades to meet our customers challenges.

Having built a strong trusted supplier status in Irish Dairy since the company was founded in 2002 with a credible Irish reputation, SoftTrace have planned and prepared to conquer new markets and become market leaders in increasing efficiency and optimisation in the Global Dairy Manufacturing Industry.

Be sure to follow us on LinkedIn to see us at the event and to follow us on our expansion journey!

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