Issue 1 – January 2022

Monthly Message From Anthony

Happy New Year! As the festive season has been and gone, we look forward to a new year, I hope it brings success and endless amounts of positivity for you. At we have a packed calendar of events in 2022 as we celebrate 20 years in business, to make sure you don’t miss out, we are kicking off the celebrations with the launch of our new monthly newsletter “The Scoop”. Take 5 minutes out of your day to relax and catch up on some news!

Anthony Connoly / CEO

Company News

As the Covid 19 government guidelines and restrictions have eased following the announcement from the Taoiseach on the 21st January, the team at SoftTrace are more than happy about the return to office. The team will operate on a phased return to work program and by the end of February will see an end to the program with full attendance in the office. Returning to the office in a safe manner will hope to see a boost in morale for employees and an overall great was to start the year.

Customer Spotlight

The SoftTrace team would like to congratulate North Cork Creameries, a long term and valued customer, on the launch of their new brand of butter ‘Ór Real Irish Butter’. The new butter is made of the highest quality milk, produced from local certified grass fed cows. Ór Real Irish Butter can be found nationwide in Super Value stores.

Monthly Moo-tivation!

Either you run the days or the days run you.

Jim Rohn


20 years in business

To celebrate 20 years in business we look back to some facts and figures from the year 2002, where it all started for SoftTrace. ‘Europe’s leaders hail new currency’– The euro is also celebrating 20 years this year!



SoftTrace has kicked off 2022 to a great start with 2 conferences lined up in April. The team are making the long journey up the North to the Society of Dairy Technology ‘Shaping the Dairy Industry for Tomorrow’ Spring conference, while CEO Anthony makes an even longer journey across the pond to the Wisconsin Cheesemakers Association ‘CheeseExpo’ conference. The team at SoftTrace are over the moon to be able to connect with others in the industry again as the last conference we attended was BC (before Covid!)

Employee Spotlight

Meet Kieran Quinn, our Chief of Software Operations. Kieran has been working with SoftTrace for 18 years. When asked what his favourite aspect of the job is, he had this to say. ‘I love everything! From dealing with customers and facing new challenges everyday, having a good working environment and atmosphere always helps. Kieran’s goals in the company were met when moving up to management level and the promotion to CSO was an extra bonus achievement.

Kieran Quinn

Tip Of The Month

The tip of the month is given to you to help optimise your time when using the SoftTrace software. This months tip is dedicated to keyboard shortcuts.

Collection & Use of Personal Information

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