Issue 2 – February

Monthly Message From Anthony

Welcome back all, February was quite a busy month for us all and we have plenty to share with you.

Features this month include:

  • Coming to a screen near you – Our brand new desktop icon!
  • We are very proud to introduce a new logo for our 20th anniversary
  • International travel is open again and I was delighted to travel to North America to visit our valued Wisconsin customer

Customer Spotlight

Great news for our customers at Kerrygold on securing approval of a €40 million extension on their butter factory. The factory is located in Mitchelstown, Co. Cork and first opened back in 2016.

The main aim of the extension is to boost production at he plant from 40,00 tonnes to 80,000 tonnes. A new butter churn and cream processing infrastructure, two new packaging lines and an additional cold storage and distribution space are all included in the plans for the new extension.

Ornua have said that they foresee construction work on the extension to take around 12 months to complete.

Anthony in America

CEO Anthony made the trip across the pont to visit Lynn dairies, Nasonville Dairy, BelGiosio Cheese and Grassland Dairies who are currently in discussions with SoftTrace, as well as valued customers and friends at Mullins Cheese.

Facilitating company introductions during this trip, highly respected Norh American Dairy Process Professional and friend of SoftTrace Jim Banks

Jim Banks has worked in the Dairy Processing Industry for over 45 years and is widely known and respected within the industry. In 2019, at the last CheeseExpo Jim was awarded the Outstanding Contribution to the Dairy Process Industry award. Jim works with SoftTrace developing leads in the North American Sales Territory.

Now that travel restrictions have eased immensely, we are striving to strategically expand. These trips enable us to establish the solid foundation for our long term customer relations and demonstrate our strong commitment to customer focus.


Coming To A Screen Near You!

Working with the design team at Forza Marketing we created a new look to celebrate our 20 years in business.

Monthly Moo-tivation

Hope and fear cannot occupy the one space. Invite one to stay

Maya Angelou


Tip of the Month

This months tip is our Analysis Group Copy Functionality.

The main copy functionality saves time and is useful for products that are the same category and require the same test and specifications.

With this functionality the analysis group can be edited to add any additional test or remove tests after copying!


2002 Headline

Domestic Milk Intake amounted to 5,036.4 million litres in 2002, compared to 8,754 million in 2021.

Employee Spotlight

Introducing Eamonn O’ Mahony.

Eamonn was one of the original founders of the company back in 2002. Eamonn went on to retire after dedicating nearly two decades to SoftTrace.

Eamonn has since returned to SoftTrace in late 2019 to become a projects consultant.

When asked what his favourite aspect of the job is, Eamonn said ‘I like devising solutions to client issues and modification requests.

Collection & Use of Personal Information

By submitting your data, you are providing us with some level of personal information. This information is not stored on our website database. However, in order to respond to your enquiry, your data is emailed to our website’s email address where it is saved. Additionally, we may use your contact details to send you marketing material in the future. You may unsubscribe from any emails you receive following our first reply. We do not pass your data on to any third parties.