CEO Anthony made the trip across the pont to visit Lynn dairies, Nasonville Dairy, BelGiosio Cheese and Grassland Dairies who are currently in discussions with SoftTrace, as well as valued customers and friends at Mullins Cheese.
Facilitating company introductions during this trip, highly respected Norh American Dairy Process Professional and friend of SoftTrace Jim Banks
Jim Banks has worked in the Dairy Processing Industry for over 45 years and is widely known and respected within the industry. In 2019, at the last CheeseExpo Jim was awarded the Outstanding Contribution to the Dairy Process Industry award. Jim works with SoftTrace developing leads in the North American Sales Territory.
Now that travel restrictions have eased immensely, we are striving to strategically expand. These trips enable us to establish the solid foundation for our long term customer relations and demonstrate our strong commitment to customer focus.