Issue 3 – March 2022

A Message from Anthony

Welcome back all, the month of March was another busy one for us all again and we have loads to share.

Features this month include;

  • Our Ireland and UK trade show attendance – The Society of Dairy Technology Spring Conference
  • A great health and wellbeing initiative from our customers – Mental health goes mobile on milk tankers
  • As always our Monthly Moo-Tivation to make your month that little bit easier!
  • SoftTrace wishes you a Happy Patricks Day!



Milk Tankers to be used in rural mental health campaign

Milk tankers and feed trucks from our customers; Arrabawn, Aurivo, Carbery, Dairygold, Glanbia, Kerry, Lakelands, North Cork Creameries, Ornua and Tipperary Co-Op are all included in the campaign to raise awareness for the Samaritans free phone number.

The campaigns was launched by the Minister of State at the Department of Agriculture, food and the Marine on the Hynes dairy farm in Aherla, Co. Cork. The campaign aims to target farmers and others located in rural Ireland , those who have a higher risk of isolation and loneliness.

The SoftTrace team would like to applaud our customers for getting involved in this initiative.

Monthly Moo-Tivation

Happiness is a direction, not a place

Sydney J. Harris


Happy St. Patricks Day!

From all of us here at SoftTrace, we hope you enjoyed the St. Patricks Day festivities with family and friends over the extra long bank holiday weekend and more importantly stayed safe.

SoftTrace at the SDT 2022 Spring Conference

CEO Anthony Connolly, Dairy Process Technical and Compliance Manager Lynn Harte and Marketing Intern Hannah Barry made the trip up to the CAFRE Loughry Campus, just outside Cookstown in Northern Ireland on Wednesday 6th of April for the Society of dairy Technology Spring Conference, with the theme being ‘Shaping the dairy Industry for Tomorrow’.

An excellent day was had with talks from Tom Lock (NFU), Charlie Hyland (INTL FCSTone), Patty Clayton (AHDB), Professor Mark Fenelon (Teagasc), Judith Bryans (dairy UK), Claus Birkemose (TetraPak) and Devin Darrell (CEM).

Overall, we had a great day of networking and meeting some familiar faces as well as gaining insight from the various industry speakers about the future of Dairy. We would just like to say thank you to the Society of Dairy Technology and Cafre Loughry Campus for organising this successful event. Keep an eye out on our LinkedIn for more pictures from the day!


2002 Headline

‘New Stabilisers/Emulsifier System for Dairy Manufacturers’

Danisco announce the launch of Elevations 200 – and claim the system to improve the texture of standard or traffic brand products and provide them with the same creamy mouthfeel as premium ice cream.

Employee Spotlight

In honour of International Women’s Day on March 8th – Meet Denise

Denise is one of our amazing customer care technicians and has been working with us for the last four years.

When asked what her favourite thing about her role is, she said she loves all aspects!

‘From interacting with customers, resolving customer problems and the continuous learning of the system as it continues to grow and chance to meet customer requirements, no two days are the same’.

Denise’s goals for the future are the progress in her career and role at SoftTrace and to continue to help achieve our business goals.


Tip of the Month

This months tip is further shortcuts to further optimise your time!

Add – F4 Filter – Alt + F  |  Copy – Ctrl + D Edit – F8  |  Delete/Undelete – F3  

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