Issue 4 – April 2022

A Message from Anthony

Welcome back all, our April newsletter is now available to read. We had another busy month at SoftTrace and have lots to share with you.

Features this month include; 

  • SoftTrace attendance at the WCMA Cheese Expo in Milwaukee, USA
  • SoftTrace attendance at the ADPI and ABI Annual Joint conference in Chicago, USA
  • The Legend-Dairy SoftTrace takes Instagram and Facebook

SoftTrace joins Intagram!

As we celebrate 20 years in business this year, we decided to bring the celebrations to Instagram! follow our page for all things SoftTrace and kick start your week with our weekly Monday Moo-Tivation.

Follow our Instagram account

Why not follow our LinkedIn account too!

Monthly Moo-Tivation

Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember you can achieve.

Mary Kay As

The Customer Corner

Our customers are at the heart of what we do and each month we like to recognise on of our customers for their hard work and great achievements.

SoftTrace would like to congratulate one of our long standing customers Lakeland Dairies as their revenue exceeded the 1 Billion Pound mark. Lakeland have announced that their revenue surged by 20% last year to £1.09 billion with operating profits rising by 8% to £23.6 million.



2002 Headline

To celebrate 20 year in business, we look back on facts and figures from 2002 where it all started for SoftTrace.

Irish Population in 2002 – 3,907,995

 Irish Population in 2022 – 5,020,199


Wisconsin Cheese Makers Expo

CEO Anthony Connolly and Senior Software test engineer Adrian Murphy representing our Software test Department attended the WCMA Cheese Expo in Milwaukee on the 12th to the 14th of April. Our SoftTrace representors really enjoyed the 3 day event meeting friends, cheese industry leaders and suppliers as well as gaining insight into the latest cheese technology, new products, marketing and additional issues affecting our industry.

ADPI & ABI Joint Annual Conference

CEO Anthony Connolly attended the American Dairy Products Institute and American Butter Institute 2022 Joint Annual Conference in Chicago from the 24th to the 26th of April. Over the duration of this event, Anthony heard from industry senior leaders and their insights on the issues and opportunities of today. Anthony really enjoyed meeting with attendees of the conference, with an amazing turn out of over 850 people from 20 different countries.


Employee Spotlight

Meet Steve! Steve is our Senior Software Developer and is one of our long standing employees, working with SoftTrace for 19 years.

As our senior software developer, Steve writes many changes to the SoftTrace application when required whether it is new functionality or changing the existing functionality. Steve is a great asset to SoftTrace as he is able to help out with our customer care technicians when an issue needs to be looked at by a software programmer and also help out with our junior programmers with coding and design issues.

When asked what his favourite aspect of working with SoftTrace is, Steve said this

”The variety in projects keeps the job interesting, I could work on communicating with instruments and weighbridges on some projects then interfacing with web based projects the next’.

When Steve was asked about his goals for the future he said he does not think to far ahead into the future and prefers to live in the moment. We love his carefree attitude!


Tip of the Month

Do you know about our Filter to Include software feature?

This is a convenient feature for our customers as it allows some users to delete and undelete when deleted in error.

Collection & Use of Personal Information

By submitting your data, you are providing us with some level of personal information. This information is not stored on our website database. However, in order to respond to your enquiry, your data is emailed to our website’s email address where it is saved. Additionally, we may use your contact details to send you marketing material in the future. You may unsubscribe from any emails you receive following our first reply. We do not pass your data on to any third parties.