Issue 5 – May 2022

Message from Anthony

Hello all, we had a very busy month with some exciting news to share with you all as we get closer and closer to our 20th Anniversary. Don’t forget to follow our LinkedIn and Instagram accounts to keep up to date with all things SoftTrace.

Features this month include:

  • The countdown to our 20th Anniversary
  • SoftTrace attendance at the Dairy Industry Newsletter Conference
  • Congratulations are in order for Carbery in the Customer Corner
  • Meet Adrian in our Employee Spotlight

Company News

SoftTrace have been busy preparing for our 20th anniversary celebrations over the last few months. we are excited to share with you all what we have been planning over the next couple of weeks. To ensure you don’t miss out on anything, be sure to follow our social medias to get a first look at our anniversary plans.




The Customer Corner

The SoftTrace team would like to congratulate our customers Carbery as they have been awarded the Cork Chamber International Company of the year 2022. Carbery have been recognised for their ongoing commitment to innovation, sustainability and communities that they operate in.

Congratulations to Carbery – well deserved winners!


Dairy Industry Newsletter Conference

At the start of the month, our CEO Anthony Connolly attended the Dairy Industry Newsletter Conference in London. Anthony got to hear from the following industry speakers about various topics including;

  • Ash Amirahmadi (Arla) Key opportunities and challenges facing the UK Dairy Industry
  • Erik Elgersma (Kite Consulting) The dairy world market supply and demand balance in 2030
  • Thijs Bosch (Fonterra) Our strategy to 2030
  • Richard field (Oranni Consulting) China Dairy Prospects
  • Bill Clarke (Trewithen Dairy) Trewthin Dairy Overview
  • Shelagh Hancock (First Milk) Building Resiliance to Overcome Market Obstacles
  • Pete Hardin (The Milkweed) United States Dairy Overview
  • Eoin Lowry (Bank of Ireland) – Irish dairy in a climate of change
  • Andrew Kuyk (Provision Trade Federation) – Impact of Brexit on UK – EU dairy trade
  • Brigitte Misonne (Food security and the European Green Deal
  • Christophe Lafougere (Gira) The current situation is a good proxy to understand our future consequences on dairy strategy
  • Frank Van Stipdonk (Ecolait) Trade perspectives for 2022 and beyond
  • Phil Langslow (County Milk Products) Dairy Industry Challenges

Overall, Anthony really enjoyed the two-day event, networking with attendees and listening to the opinions and knowledge the speakers offered.

UCD & SME's in Partnership

Our Dairy Processing Technical and Compliance Manager Lynn Harte attended the UCD and SME’s in Partnership on Wednesday 18th May.

Insight was shared with speakers including Mr. Phil Walker (MD EcoMeit) discussing ‘Climate Action Leadership is Good Business’, Mr. John Ward (Partner Head of Digital and Emerging technology at EY Ireland) discussing Tech Horizon Global Trends in Digitalisation’, Dr Barry Twomey (Director of UCD Advance Centre) discussing ‘Understanding & Accessing the UCD Talent Pool’ and Maeve Houlihan (Associate Dean UCD College of Business) discussing ‘Brave New World of Work’.

The conference concluded after a Q and A session with MC Anton Savage. Overall, Lynn gained some valuable insight from the knowledge and expertise from the industry speakers and enjoyed networking and meeting attendees of the conference.


Monthly Moo-tivation

If you fell down yesterday, stand up today

H G Wells

Employee Spotlight

Introducing Adrian Murphy.

Adrian is one of our Software Test Engineers and has been a SoftTrace employee for 10 years.

Adrian’s primary role within the company is to test the software that our software development team have created.

Adrian had started his career in IT back in 1998 and since then a lot of his focus had been on both he dairy and pharma industries and would have a strong background in both.

When asked what aspect of his role he enjoys, Adrian had this to say;

‘I enjoy my role with SoftTrace because everyday brings a whole new set of challenges, from test to documentation to project management and everything in between.’

Adrian frequently travels with SoftTrace for sales trips and trade shows.

‘My role also entails travelling to the USA for both client visits and international dairy conferences, I was at the Cheese Expo 2022 in Milwaukee in April where I got to meet lots of new people within the dairy industry’.



2002 Throwback Headline

On average the price of a litre of petrol in 2002 was 77 cent.

Tip of the Month

Pressing Ctrl+O or going to menu option Help->About, will provide you with licence details and information on the SoftTrace menu you are currently in, while also giving you the option to run TeamViewer to provide our Customer Care Team remote assistance to your machine if the need should arise.

Collection & Use of Personal Information

By submitting your data, you are providing us with some level of personal information. This information is not stored on our website database. However, in order to respond to your enquiry, your data is emailed to our website’s email address where it is saved. Additionally, we may use your contact details to send you marketing material in the future. You may unsubscribe from any emails you receive following our first reply. We do not pass your data on to any third parties.