SoftTrace were delighted to attend the second module of the Entering the Eurozone programme in Amsterdam on the 17th and 18th of November.
Over the two days of the execution preparation phase, we discussed negotiating market success with Matthew Mulford and leading and influencing with Franziska Frank.
SoftTrace would like to thank Nan Guo and Julia Grube for organising another successful programme event – we thoroughly enjoyed networking and catching up with the group on the canal cruise around Amsterdam.
SoftTrace are grateful for the opportunity to work with Enterprise Ireland and IMS Marketing on this programme. Preparation for our market entry plan is well underway with insights gained from Berlin and Amsterdam modules and we are really excited for what is to come of the programme in 2023.