November 2022 Issue 11

Introduction Message

Welcome to our November issue of the SoftTrace Scoop. Although we near the end of the year, SoftTrace were as busy as ever this month. Features include – Celebrating an employee milestone, completing our second module in Enterprise Ireland’s Enter the Eurozone Programme and SoftTrace feature in the November issue of the Dairy Industries International


Company News

Steve Crowley celebrated a major millstone during the month of November – 20 years of service to SoftTrace.

Steve’s contribution and dedication to SoftTrace has never faltered in his twenty years with us. As Software Development Team lead, the SoftTrace system would not be what it is today without Steve’s dedication, commitment and critical thinking skills.

Steve is admired and respected by the whole SoftTrace team, bringing hard work and humour to his role.

We would like to congratulate Steve again on his milestone!


Filling in the Gaps – SoftTrace Feature in the Dairy Industries International

‘A specific focus on dairy has been a feature of SoftTrace, a software design company celebrating its 20th year’

SoftTrace were delighted to be featured in the November issue of the Dairy Industries International. The article is dedicated to SoftTrace and how we have succeeded as software solutions to the dairy manufacturing industry for 20 years.


Monthly Moo-Tivation

The difference between ordinary and extraordinary is that little extra

Jimmy Johnson


SoftTrace were delighted to attend the second module of the Entering the Eurozone programme in Amsterdam on the 17th and 18th of November.

Over the two days of the execution preparation phase, we discussed negotiating market success with Matthew Mulford and leading and influencing with Franziska Frank.

SoftTrace would like to thank Nan Guo and Julia Grube for organising another successful programme event – we thoroughly enjoyed networking and catching up with the group on the canal cruise around Amsterdam.

SoftTrace are grateful for the opportunity to work with Enterprise Ireland and IMS Marketing on this programme. Preparation for our market entry plan is well underway with insights gained from Berlin and Amsterdam modules and we are really excited for what is to come of the programme in 2023.


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